Medical aesthetics company Vida Aesthetics has been announced as the exclusive UK distributor of NITHYA.

The highly anticipated launch a new collagen regenerating injectable, took place in London on Tuesday 26th July, and saw selected VIP guests fly in from as far as Australia to hear more about Vida Aesthetics’ latest product: NITHYA.

Designed to replenish natural collagen aiding the regeneration and reconstruction of skin tissues, NITHYA is ideal for use as an anti-aging and volume correction treatment. It is a Class III medical device.

A heterologous Type I collagen powder, the product is clinically proven to stimulate the production of new fibroblasts to create native Type III collagen, a process that is fundamental in cosmetic medicine and anti-aging treatments.

Eddy Emilio, Director of Vida Aesthetics, says the launch of NITHYA is already proving popular with his clients.

“This collagen boosting product is safe, has had no reported side effects, is hypoallergenic and gives excellent results,” he said. “Used in combination with Lidocaine, the rejuvenation procedure is virtually painless, something we know our clients are keen to offer patients. This is the only commercially available Type I collagen intended for aesthetic use, and we’re already getting rave reviews from doctors.”

Over 40 guests attended the evening launch event, set in the iconic Royal Society of Medicine building on Wimpole Street.

Dr. Giovanni Merone kick started the invitation-only event with a 90 minute presentation on the history and science behind NITHYA, and followed the talk with a question and answer session.

Attendees then watched a live demonstration which saw the skin rejuvenation product injected by the expert, Dr. Merone.

Skin specialist Bianca Estelle from BEA Skin Clinic attended the launch at the RSM and found the presentation educational.

“I’ve attended the NITHYA collagen boosting seminar today and found it very informative. I have actually been using the product in my clinic for three weeks, so it was interesting to hear Dr. Merone speak about it and watch an expert use the product,” Bianca said.

“I treated a lady with dermal filler and this collagen boosting injection just a few weeks ago and the results are already impressive. It’s good we can use this in combination with anti-wrinkle treatments, or as a volumising treatment of its own.”

Vanessa Knight, a skin rejuvenation expert, also said:

“It was an informative talk and helped me have a greater understanding of the product. The technique we were shown was helpful to know, and the treatment appeared painless, which is something my clients will like.”

Packaged for single use, NITHYA must be placed in suspension immediately before use in WFI (Water For Injection) at a ratio of 100mg collagen to 5 ml of WFI.

Each package consists of a glass bottle containing 100mg of equine type I collagen in powder form, sterile and pyrogen-free. The product bears the CE 0373 mark.

“Vida Aesthetics offers advanced aesthetic training and a portfolio of medical-grade products. Continuing to bring opinion leaders from around the world to present educational seminars and run bespoke training sessions for our clients, we offer a unique service to not only our customers, but to the cosmetic and aesthetic industry,” Eddy concluded.

The latest training news and product launches from Vida Aesthetics can be found online

For further information on the advanced training offered by Vida Aesthetics call 01306 646526 or email