Clinically inspired cosmeceutical brand, ESHO has announced the expansion of its dedicated lip range with the introduction of two new products, Renew and Seal.
The new products are designed to care for and hydrate the lips overnight for softer, fuller, smoother skin overall.
Designed to gently exfoliate the lips, Renew, is an antioxidant-rich, squalene lip peel that contains PHA to gently remove dead skin from the surface of the lips. Seal is a lip mask formulated with essential ceramides and Pentavitin – a powerful plant-derived ingredient that binds hydration to the skin. Emollient oils have also been added to create an occlusive barrier to seal in moisture.
Dr ESHO promises that the use of these products will help to visibly reduce vertical lip lines in as little as 7 days.
The new additions expand the product line to six including, Drench, Pause, Coat and Sculpt.
ESHO was created by award-winning doctor, Tijon Esho who is dubbed the “King of Lips” for his celebrity client list and resident doctor title on TV shows including E4’s Body Fixers and ITV’s This Morning.
Dr ESHO comments: “I’m so excited about the launch of these two new products – it’s a huge moment for ESHO and for the lip market in general.
“I saw a gap in the market for such a long time for a lip range which targeted the many layers of the lips and catered for each type of lip. I’m proud to have finally made that available for consumers.”
The ESHO range launched in 2021 and within only a year, the range has won a spate of awards.
In January 2022, products from ESHO sold out in just 24 hours on QVC and had to be restocked six times, making it the shopping channel’s fastest-selling lip line.
The new products are available on QVC and will be launching on the ESHO website, FeelUnique and online shopping giant ASOS.
Dr Esho adds: “We have so much else in the works which I can’t wait to bring to fruition in the near future.”
ESHO plans to launch an entire targeted skin routine for the face and body. Earlier this year, ESHO partnered with Liverpool-based luxury retailer Flannels, to open a new one-of-a-kind tweakment space offering injectable and laser treatments as well as Hydrafacials.
and can be paired to create personalised lip routines.
