Research Shows Women Prioritise ‘Youthful Face Over Youthful Body’

By Rosie Wilson

The survey conducted by Wakefield Research shows nearly 60% of respondents are more concerned about their faces ageing than their bodies.

The research was conducted for pharmaceutical company Allergan, and surveyed American women aged 21 to 65.
The results also showed that 44% of respondents believed there was nothing they could do about lost volume to the face – although 64% said that the shape of their face had changed as they aged, and 44% had noticed a decrease in cheek volume or fullness over the past 10 years.

“My patients often come to see me about a variety of concerns, including sunken, hollowed out cheeks. What they may not realise is that the problem is caused by age-related volume loss,” said Dr. Heidi Waldorf, a dermatologist based in the U.S.