The Harley Street Journal followed Sterex to the USA to discover the latest news from the AEA, and hear first-hand from the electrolysis leader why advanced treatments are more in demand than ever – both at home and abroad.

The American Electrology Association (AEA) with over 1,000 members is the largest international non-profit membership organisation for permanent hair removal professionals, with the aim to promote the highest standards in electrolysis education, practice and ethics.

The AEA also champion state licensing and regulation of the professional to protect the public interest.

October 1st 2015 saw the start of a highly successful four day convention held at Bally’s Hotel & Casino right in the centre of Las Vegas next to Caesars Palace and the Bellagio.

This annual convention represents the largest educational gathering of professional electrologists from the USA, Canada, Australia, Europe and Asia.

Many exhibitors supported the convention and showcased their equipment and portfolio of products including Sterex Electrolysis International Ltd, Prestige Electrolysis Supplies, Synoptic Products, The Instantron Company, Clareblend Inc., Aesthetics Systems, Silhouet-Tone, Medspa Distributors, Suzanne Anderer & Co, Hammer Data Systems and the AEA.

To support the AEA and its members Sterex also donated a top of the range SXB epilator as the main prize in a raffle. Laurie Cartmell – Sterex Managing Director – awarded the prize to the lucky winner Athena Martins, Director Canadian Electrolysis College, Vancouver BC Canada.

Elaine Stoddart – Sterex‘s Director of Education & PR – delivered the opening 2 hour lecture alongside colleague Carolyn Claypole, Sterex’s Head Trainer at the convention on the topic of Advanced Needlework. It was their aim to raise awareness of Advanced Electrolysis procedures as the demand rapidly increases within the UK.

The two-hour lecture featured not only blemishes that are safe to treat, but incorporated a section on awareness and the importance of identifying skin cancers.

“Sterex feels strongly about improving knowledge of this subject,” said Laurie Cartmell.

For more information on Sterex’s services or electrolysis please visit