The ‘selfie’ revolution is upon us and everywhere you look someone is holding up their smartphone and snapping a picture of their face, which will then promptly be posted to a social media outlet.

This social phenomenon is having a surprising impact on consumer behaviour, according to some plastic surgeons, who are crediting an uptick in business to social media’s selfie obsession.

One specific group driving the plastic surgery business boom is engaged women whose left hands are sure to be plastered all over Facebook and Twitter.

Plastic surgeon Mr Matthew Schulman told The New York Times that he sees about eight patients a month specifically for hand treatments.

“Everyone wants to see pictures of engagement rings, whether it’s looking at their wish picture or sending photos to their friends to announce an engagement,” Shulman said.

“They are becoming more aware of what their hands look like, much more than getting a manicure.”