According to a cosmetic doctor patients are shunning surgical nose reshaping procedures in favour of a 15-minute liquid nose job.

Dr Naomi McCullum, founder of The Manse Clinic, says she’s seen a steep rise in enquiries and credits the procedure’s popular with the ability to “fix a flaw so quickly”.

She said: The treatment involves injecting filler into the nose to change its shape and costs around a tenth of the price of a full-blown rhinoplasty.

“It can be much more precise than a surgical rhinoplasty and is often used to improve defects after surgical rhinoplasty.

“It’s a different world to 10 years ago for the injectable industry because of social media.”