Rory McNicholl has been appointed by Cynosure as the new UK Country Manager.

A spokesperson for Cynosure said the company continues to look for new avenues for growth, and appointing Rory – who brings experience from outside of the Aesthetics market – will add value as Cynosure expands its footprint.

A healthcare business executive with 16 years’ experience in new product launch, international marketing, commercialisation and sales of medical devices, Rory has a strong background in market analysis, sales force optimisation, domestic and international product commercialisation.

Rory said:

“I am delighted to be part of the Cynosure UK team, it is a privilege to work for such a dynamic, market leading company. It is evident we have a wealth of experience in the UK team with many high-quality individuals and I am very excited about what we can achieve together.”

“In my short time at the company I have had the pleasure of meeting many leading physicians in the field of aesthetics and to hearing their positive feedback on our first-class products, in addition to spending time with our broad base of business owners many of whom have been working in partnership with Cynosure for many years.

“I am motivated by the possibilities open to us in the UK market given our unique tool box of high quality products, excellent customer service and first class clinical training.”

In 2017 Cynosure UK will launch the Cynosure Academy; an ongoing learning journey for mastering the business of aesthetic laser treatment and for staying on top of emerging trends and technologies.