The Beckham family has been royalty in the worlds of fashion and football for decades. But as we move deeper into the 2020s, the torch is being passed. While David and Victoria set the standard for millennial chic, their eldest son, Brooklyn, is carving out a new niche that blends culinary passion with a modern, relaxed approach to self-care. Just as his parents influenced everything from hairstyles to wardrobe choices in the early 2000s, Brooklyn’s current aesthetic is sparking conversations about male grooming and the new wave of aesthetic medicine.
Brooklyn’s transition from photographer to chef and social media personality has put him under the microscope. Like many in the public eye, maintaining a camera-ready appearance is part of the job. What’s interesting is how his generation approaches this. It’s less about drastic changes and more about skin health. We are seeing a surge in interest for treatments that offer subtle improvements, much like the “quiet luxury” trend in fashion. For young men looking to emulate that fresh-faced look, Skin care and beauty routine maintenance is key.
One major focus for men in their mid-20s is dealing with the remnants of teenage skin issues. Brooklyn has been open about his life, and for many fans, relatable skin concerns are part of that connection. This has driven popularity in procedures like Acne Scar Treatment, which can smooth out texture without the downtime of surgery. Advanced options like 3D Radiofrequency Microneedling are perfect for this demographic. By combining microneedling with heat energy, these treatments boost collagen production, helping to refine pores and improve overall skin tone.
The Beckhams have always been about longevity and staying power. This philosophy extends to how the younger generation views aging—they are treating it proactively rather than reactively. While Botox Injections were once a taboo subject for men, they are now commonplace for preventing deep lines before they set in. Similarly, Skin Boosters and Polynucleotides are trending because they hydrate and repair from within, offering that “lit from within” glow that Brooklyn often sports on the red carpet with his wife, Nicola.
Even more intensive treatments are gaining traction among the male demographic influenced by celebrity trends. PRP Therapy, sometimes called the Vampire Facial, uses the body’s own growth factors to rejuvenate the face. It’s also famously used as a Hair Loss Treatment, a concern that many men start to address in their 20s to maintain a full head of hair like David’s iconic styles.
Whether it’s a simple Hydra Glow facial before a cooking demo or utilizing Chemical Peels to keep complexion bright, the “Brooklyn effect” is normalizing high-end grooming for men. It proves that taking care of your skin isn’t just vanity—it’s a lifestyle choice that fits perfectly into the modern definition of success.











