13746038_xxlBrent Tanner, consultant plastic surgeon and council member of the British Association of Aesthetic Plastic Surgeons, told Irish Mirror that most men want to avoid looking like their fathers.

“Men are increasingly aware of their looks, and many are seeking to take action to improve their appearance. The biggest change in recent years has been the number of men over 50 who are opting for plastic surgery,” he explained.

“Most of the men I see are regularly in the gym and eat sensibly. They’ve done their bit, and now want surgery to do the rest.  Most who are unhappy with their chests simply want their so-called man boobs reduced so they can feel confident on the beach,” he said.

Mr Tanner explained a smaller number of older men choose chest implants which can help them achieve a stronger, more defined appearance.

“The important thing for them to remember though is that if you do not keep up the exercise, it can look rather odd if your chest looks like it belongs to a 30-year-old and the rest of your body is flabby.”

As with any cosmetic procedure, it’s important patients review their expectations thoroughly before they decide to proceed. A lot of men I see tell me they simply want to avoid looking like their fathers,” he concluded.