In a recent media stir, a Beverly Hills plastic surgeon made headlines after questioning the authenticity of Kris Jenner’s appearance in new promotional images. As reported by The Financial Express, the surgeon remarked that the 68-year-old’s facial features looked “anatomically impossible,” suggesting that the image might not reflect reality, but rather, AI-generated perfection.
The discussion arises not from speculation about Jenner’s personal choices, but from a broader concern about what we’re beginning to see and believe as real. As artificial intelligence becomes more capable of rendering lifelike human features, distinguishing between cosmetic enhancement and digital fabrication becomes increasingly difficult.
Are We Entering a New Era of “Digital Aesthetics”?
The entertainment and beauty industries have long walked the line between idealisation and reality. Photoshop and filters have been part of the visual landscape for decades. However, the rise of AI-generated imagery marks a new chapter, one where the entire face or body can be digitally crafted with no human subject required at all.
This opens up an important discussion: When promotional content uses AI-enhanced imagery, does it risk setting unrealistic and unachievable beauty standards for the public?
It’s not a matter of blaming the subject, in this case, Kris Jenner but rather questioning the environment we’re all navigating. If the average viewer cannot discern whether a face is the result of surgical artistry, expert lighting, or digital creation, then how do we define authenticity in aesthetic representation?
The Role of AI in Aesthetic Marketing
In aesthetics, where treatments like dermal fillers, facelifts, and skin boosters aim to improve natural features, transparency is key. If practitioners or celebrities begin promoting results that are partially or entirely AI-generated, it may challenge ethical boundaries around advertising and patient expectation.
While AI can be an incredible tool for simulating treatment outcomes or visualising transformations, its misuse could unintentionally distort perceptions of what’s realistically achievable, even through surgical means.
A Conversation, Not a Conclusion
Rather than drawing hard lines, this moment invites conversation. As patients and professionals alike engage with more digital content, awareness and critical thinking are essential. Are the faces we admire shaped by expert hands, expert software—or both?
The evolving relationship between beauty, technology, and perception will likely remain a topic of interest in both aesthetic and mainstream circles.
