The Harley Street Journal

Bi-monthly newspaper for the cosmetic and plastic surgery sector

vida aesthetics

New Online Skincare Superstore Launches

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The best kept secret for at-home professional skincare is now out, with the launch of a brand new online shop: Vida Essential.

A top aesthetics company has launched a new online advanced skincare outlet for men and women seeking professional skincare and anti-ageing products at affordable prices.

Offering customers access to high-end brands and skincare from the UK and Europe, such as Toskani, Vida Essential is a one-of-a-kind proposition.

On top of basic skincare products we know and love – such as moisturisers, cleansers, face scrubs and sun protection – Vida Essential offers more advanced products such as collagen boosting creams, skin tightening serums, and anti-wrinkle cocktails, as well as make-up.

With the addition of wrinkle reduction serums, glycolic acid purifying gels, and antioxidant lifting agents, as well as post-aesthetic treatment recovery skincare, this new online store promises to provide visitors of all ages with a skin health haven.

Some of the popular additions to the new Vida Essential website include:

  • Lumiderm Vitaflash: placed under makeup to immediately tighten skin
  • Radiance Eye Contour: diminishes eye bags and dark circles by improving microcirculation
  • Bamboo Hidratonic: boosts cell turnover with a gentle peeling effect

Face 9Providing brands previously only found in cosmetic clinics, Vida Essential is designed to offer women and men an online community where the most effective skincare and anti-ageing products are available at the best prices.

The same old brands found in most high-street retailers often promise much but deliver very little. This new proposition is designed to allow savvy shoppers – with an avid interest in advanced skincare – access to the products cosmetic doctors trust to improve skin, all from the comfort of home.

Eddy Emilio, Director of Vida Aesthetics and the Vida Clinic in Dorking, launched the Vida Essential after realising the of diversity in the UK marketplace meant many clients were being left unsatisfied by their skincare and post-cosmetic treatment recovery products.

“Vida Essential is the only online shop to offer prestigious and innovative retail products to the public which are both results driven and meet strict criteria for quality and effectiveness. Our brands are carefully chosen to ensure customers get the best results possible,” Eddy says.

“We are continuously seeking new products and brands in skincare, make-up and other cosmetics, so our members can be sure of new lines to try way before they hit the high-street. Our online team has years of experience in the beauty and aesthetic market so if you have a particular skin concern you need to resolve, you can contact an expert for advice on the best combination of products.”

The Vida Essential shop is now live and can be accessed via www.vidaessential.com

Vida Aesthetics Launches TOSKANI Cosmetics

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A top aesthetic product and device company is now distributing Spanish skincare brand, TOSKANI Cosmetics, in the UK.

Vida Aesthetics is delighted to announce its partnership with TOSKANI Cosmetics, Director Eddy Emilio has revealed.

anti ageing cocktailIncluding a wide portfolio of products, the TOSKANI Cosmetics range includes high-end cosmeceutical skincare, anti-ageing cocktails and skin peels and is available for in-clinic use now.

Eddy Emilio says:

“Vida Aesthetics is delighted to be offering this fantastic range of skincare to our customers. TOSKANI Cosmetics are leading medical aesthetic products which are proven to take care of the skin cells and improve and maintain the skin’s quality. With the best technology behind these innovative products, designed to offer users the best protocols for maximum results, all TOSKANI Cosmetics are backed by science, making them a proud addition to our portfolio.” 

The ethos of TOSKANI Cosmetics is in understanding ‘health’ as a global concept with every human being needing to be wholly healthy; the concept of overall health and happiness means an integration of the body, mind and soul.

Eddy concludes:

“Taking ‘health’ as a holistic approach, TOSKANI Cosmetics are designed to help clients feel comfortable and happy with their appearance; whether that’s by having the healthiest skin or the strongest hair possible. We expect the range to be one of our most popular skincare and cosmetic offerings for 2017, without a doubt.”

TOSKANI Cosmetics are available from Vida Aesthetics now.

Introducing Ozone Autohemotherapy

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Vida Aesthetics Logo copyA new treatment using Ozone Therapy has been revealed by Vida Aesthetics.

Ozone autohemotherapy, or ‘self-blood therapy’, is a technique which involves the withdrawal of blood from the body and the re-injection of the same blood, following the infusion of ozone, back into a vein. The aim of the therapy is to enhance the immune system’s ability to fight off disease.

Practitioners of the treatment believe that the reintroduction of your own blood boosts immunity and vitality and is performed to treat pain, inflammation and infections.

Examples of illnesses and symptoms treated with autohemotherapy include arterial circulatory disorders, rheumatoid arthritis, gout, bronchitis, allergies, acne, eczema, leg ulcers and fungal infections.

Autohemotherapy has also been used in combination with conventional cancer treatment, as well as to aid in smoking cessation and to speed up recovery after a long illness. The aim of the therapy is to improve the immune system’s ability to fight disease.

The blood retains its normal components which is the usual complement of hormones, antibodies, minerals, and salts. Any metabolic by-products resulting from acute or long-term illnesses will also be present in the blood and their reintroduction into the patient will force the body to adopt a fresh immune response to the disease-causing substances.

Ozone is a highly unstable gas, formed when oxygen is subjected to ultra-violet rays and electricity. But it is very useful as an antiseptic agent as it can kill bacteria and viruses.

As ozone is an immune system modulator which has got strong analgesic properties, it can treat cervical and lumbar problems with 95% effectiveness of reducing the symptoms. Ozone can also support detoxification and helps to cleanse the lymph system.

Ozone treatment is also being used for sports medicine which is used to treat trauma, muscular distortion and damaged tendons.

Dr. Re (President of the Italian Federation of Ozone Therapy) says:

“While the machine that generates ozone may cost less than £20,000, ozone treatments are delicate and require experience. If it’s done by expert hands, the treatment is practically free from any side effects.”

For more information visit www.vida-aesthetics.com

 

Product in Focus: Nithya Injectable Collagen

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Discover the latest collagen boosting injectable from Vida Aesthetics, Nithya.

Nithya: the basics

From the age of 25, we lose up to 1.5% of collagen from our skin each year. The resulting appearance of wrinkles due to the loss of our natural collagen can be mitigated by replenishing it and this can now be achieved through treatment with injectable collagen, a product designed for the regeneration and reconstruction of tissues.

Nithya collagen is produced from equine Achilles tendon tissue in a sterile environment. Nithya is a Type I collagen powder which stimulates the production of new fibroblasts to create native Type III collagen during the immunodefense responses triggered by the cell regeneration process known as mechanotransduction, a process that is fundamental in cosmetic medicine and anti-aging treatments.

When the collagen is native it reduces the presence of free telopeptides, a source of allergenicity, almost to zero. It can be defined native because it preserves the same physical and chemical characteristics typical of collagen in the living organism (same sequence and composition of amino acids, same molecular structure); the collagen protein retains its native triple helix structure and there are no free telopeptides.

The equine collagen of Nithya passed all the cytotoxicity, allergenic and skin irritability tests. The product is safe and doesn’t have any contraindications.

Nithya produces the optimal conditions to restore connective tissue. It supplements dermal bio-revitalization and assists the regeneration of connective tissue in the dermis providing perfect conditions for the physiological neo-formation of collagen and can be used for body and facial chrono- and photo-aging treatments.

nithya-picPackaged in powder form, sterile, pyrogen-free and for single use, Nithya must be placed in suspension immediately before use in WFI (Water for Injection) and Lidocaine at a ratio of a 70mg vial of collagen to 4.5ml of WFI and 0.5ml of Lidocaine. Once in suspension, the product should be used immediately and any remaining following the treatment should be discarded.

Using the appropriate size needles from 32G x 2 mm up to 30G x 4 mm, the product is administered through intradermal infiltration by medical practitioners licensed to carry out such treatments. The technical skill of the practitioner is key to the success of the treatment so it is recommended that the practitioner receives specific training on the mesotherapy injection technique.

Nithya bears the CE 0373 mark and is manufactured in Italy by Euroresearch. Used in combination with lidocaine, the procedure is virtually painless and is the only commercially available Type I collagen intended for aesthetic use. Equine collagen, produced by Euroresearch, has been used in pad form for more than 20 years for its healing property on skin ulcers, open wounds, scars and pressure sores.

Equine collagen is FDA approved for wound therapy under the brand name BIOPAD. BIOPAD is produced by the same manufacture as Nithya and uses the same collagen source.

What are the advantages to using Nithya equine collagen compared to bovine collagen?

Studies have shown that 3% of the population are allergic to bovine collagen whereas equine collagen has not shown this level of adverse reaction and in fact, no cases of allergic reaction have been reported. Equine collagen is extracted from the tendon whereas bovine collagen is extracted from the hide.

This results in the equine collagen being a higher quality and purer product when compared with bovine collagen. In addition, it is Type III collagen that is extracted from the bovine hide rather than the Type I from the equine tendon. By using Type I to stimulate production of Type III collagen, the body has more control over production and distribution leading to better and longer lasting results.

The allergic reactions caused by bovine collagen are connected to the source and the extraction process. The collagen is usually extracted from the bovine derma which is a less pure source compared to the tendon, therefore during the extraction process the collagen fibre is cut and consequently this frees polypeptides which can cause allergic reactions to bovine collagen.

Equine collagen is a much more popular choice compared to bovine collagen because the amino acid sequence is more like the human one which makes it work much better with the human body and enhances the results from the collagen.

What are the differences between Type I and Type III collagen?

Type I is the most numerous in number among all collagen types. It can be found in bones, skin and intervertebral disks. It can also be found in scar tissue.

Type III is the second most abundant collagen in the body. It is closely related to collagen Type I in the terms of location and manner of synthesis. It is primarily located in the intestinal walls, muscles and blood vessels, although it can also be found with collagen Type I. Type I and Type III can be mixed together to create supplements for the skin, bone and muscle.

How do you know the animals aren’t infected?

Nithya equine collagen is a bi-product of an established industry. The animals are slaughtered for human consumption and, as with any animal entering the human food chain, are subject to rigorous checks, tests and strict processes. All horses destined for human consumption will have been monitored using a ‘passport’ scheme which will have a complete record of any drugs that have been administered, any indications of recent medications and/or drugs being administered that might render the animal unfit for human consumption.

For more information on Nithya collagen booster injections visit www.vida-aesthetics.com

THSJ Meets: Eddy Emilio

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This issue The Harley Street Journal asks Eddy Emilio, Director of Vida Aesthetics, the 5 important questions you want answering.

When and how did you launch Vida Aesthetics?

Vida Aesthetics was launched in January 2013. I had recently moved to the UK and was looking to start a business to help me continue a career in the beauty and aesthetics industry I had enjoyed for the past ten years.

The industry is highly comparative. What makes the company successful?

I believe our philosophy of seeking out innovative products, collaborating with world opinion leaders, creating tremendous courses and providing exemplary service and support is key to the continued success and growth of the company.

Do you agree investment at ground level with a versatile team is the key to developing a strong brand?

We have a mix of experience and youth in the team which brings stability as well as fresh thinking to the table. The business is the priority and all have a stake and a role to play in its development.

What advice would you give to smaller companies looking to make their mark in the aesthetic industry?

Find a unique product and market the hell out of it. Listen to your clients and promote your brand and product range whenever you can. You could have the finest, most effective products in the market but unless anyone knows about them, sales will be a challenge. Professional help in PR and Marketing can be extremely useful to get your messages to where they can be most effective in raising awareness. Awareness leads to sales and business growth.

The industry is always quickly evolving; how do you see Vida Aesthetics developing or changing in the next 5 years?

I see Vida Aesthetics continuing to grow to take its place amongst the industry leaders. With diligent attention to the quality and wellbeing of the people we employ, along with a continued introduction of innovative products, dedication to our clients and increased awareness of market influences, I see a bright future for Vida Aesthetics.

For more information on the products, training and services offered by Vida Aesthetics visit www.vida-aesthetic.com

Vida Aesthetics Launch Ozonetherapy for anti-ageing in the UK

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Pioneering non-invasive treatment uses OXYGEN to offer both aesthetic and medical solutions

Smooth lines and wrinkles and rejuvenate the skin from the inside out with the latest arrival on the advanced aesthetics scene. Introducing Ozonetherapy!

With its roots fully placed in the medicinal arena, Ozonetherapy is now available in the UK as an anti-ageing treatment, and is set to take the cosmetic and beauty industry by storm this autumn.

Offering a wide range of action in surgery, pain management, dermatology, urology, and even internal medicine, it would be strange if Ozonetherapy was not be put into use in cosmetology – one of the most progressive fields of its application.

In methods of skin rejuvenation, treatment with Ozonetherapy particular attention is paid to improvement of microcirculation, oxygenation, energy supply of cells, and protection of the dermis. Many cosmetic problems – acne, teleangiectatic rosacea, wrinkles, allergy, cellulite etc – are reflecting the internal state of the skin, therefore they should be treated not only from the outside, but also inside.

This can be successfully done by Ozonetherapy; producing a detoxication, antimicrobial, antiviral effect and increasing the skin’s immunity in the form of carboxytherapy.

Ozone itself is a unique oxygen-based agent, preserving and restoring the natural beauty and health of skin. Ozonetherapy does not mask defects of skin, but normalises its natural functions and stimulates its own work.

The mechanism of action of Ozonetherapy can be demonstrated on the example of its use within a complex program for skin rejuvenation. Skin aging can be inhibited, and skin structure can be restored through the neutralisation of pathological processes – such as the inevitable destruction of vital collagen fibres – thereby reducing the formation of wrinkles.

Unlike Botox or fillers, Ozone is a natural substance which produces a complex, integral effect on the human body. For treatment of “problem” skin and wrinkles it is recommended to use the methods of local and systemic Ozonetherapy. The approach to treatment and choice of methods are strictly individual for each patient.

Pioneering this skin rejuvenation treatment is Eddy Emilio, Director of Vida Aesthetics. He says:

“The essential difference of Ozonetherapy from other cosmetic remedies and treatments for ageing of the face, hands and décolletage is its dual action from the outside and inside of the skin, that leads to oxygenation, moisturising, improved collagen health and the protection and restoration of skin. Used for many years in sports medicine, chronic pain management, and even gynaecology, we know it’s a versatile, reliable and safe method for men and women looking to improve their skin health from the inside out.”

Strengthen your skin from within, with Ozonetherapy from Vida Aesthetics. Treatment starts from £200 per session with a course recommended for maximum results.

For more information, visit www.vida-aesthetics.com.

Vida Aesthetics Launches Nithya Collagen Booster in UK

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Product company Vida Aesthetics has launched collagen booster Nithya to aesthetic clinics nationwide. 

A truly unique form of pain-less anti-ageing treatment, Nithya is the first skin rejuvenation injectable made from equine-sourced protein available in the UK.

This revolutionary new skin plumping treatment is designed to holistically improve the production of new collagen, helping to ease fine lines around the eyes, improve facial volume in areas such as the cheeks, and can even improve the appearance of the décolletage.

Before and After Nithya treatment
Before and After Nithya treatment

The revitalising protein, which is derived from the tendons of horses, is a first for UK aesthetic clinics keen to offer a more natural-looking anti-ageing option. Results are long-lasting, and unlike wrinkle reduction treatments like Botox which paralyse the muscles and dermal fillers which can leave the face looking over-filled, Nithya works in harmony with your natural tissue structure.

Plumper, firmer looking skin without potentially harmful chemicals

After reaching the age of 25, we lose up to 1.5% of collagen from our skin each year thereafter. The resulting appearance of wrinkles and hollow-looking cheeks – due to the loss of our natural collagen – can be mitigated by replenishing it.

And this can now be achieved through treatment with Nithya; an injectable product containing protein sourced from horses which is designed for the regeneration and reconstruction of tissues.

Ideal for use as an anti-ageing and volume correction treatment, this is a Class III medical device. During the non-surgical treatment – which costs from £250 – the heterologous Type I collagen powder is mixed with water before being injected into areas of the face such as the cheeks and under eye. A topical gel is applied before hand to ensure patient comfort throughout.

Nithya is clinically proven to stimulate the production of new fibroblasts post-treatment to create native Type III collagen; a process that is fundamental in cosmetic medicine and anti-ageing treatments. It has been found to be specifically effective in post-menopausal women who have seen their collagen production slow down quickly.

Cosmetic nurse and skin specialist Miss. Bianca Estelle from BEA Skin Clinic was one of the first aesthetic professionals to trial the collagen booster and said:

“I have been using Nithya in my clinic for a few months now and the results are already impressive. It’s great we can offer this in combination with anti-wrinkle treatments such as fillers, or as a skin rejuvenation and volume restoring treatment of its own.”

Eddy Emilio, Director of Vida Aesthetics, who is pioneering the unique equine protein treatment in the UK says the launch of Nithya is already proving popular with his clients.

“This exceptional collagen-boosting product is proven to be safe, has had no reported side effects, is hypoallergenic and gives excellent results. We truly believe this could rival the results of established but overused anti-ageing cosmetic treatments,” he said.

“This is the only commercially available Type I collagen intended for aesthetic use in the country, and we’re already getting rave reviews from cosmetic doctors thanks to its excellent results and numerous areas it can improve the appearance of. The idea of using protein sourced from horses may seem quirky, but we’re certain this is the future of anti-ageing!”

Collagen boosting treatments using Nithya will be available for men and women in clinics nationwide from September 1st 2016 and start from £250. Results last 6-12 months.

For further information on Nithya by Vida Aesthetics call 01306 646526 or email eddy@vida-aesthetics.com. The latest product launches from Vida Aesthetics can be found online www.vida-aesthetics.com.

EVENT: Vida Aesthetics’ Latest Collagen Injectable at RSM

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Medical aesthetics company Vida Aesthetics has been announced as the exclusive UK distributor of NITHYA.

The highly anticipated launch a new collagen regenerating injectable, took place in London on Tuesday 26th July, and saw selected VIP guests fly in from as far as Australia to hear more about Vida Aesthetics’ latest product: NITHYA.

Designed to replenish natural collagen aiding the regeneration and reconstruction of skin tissues, NITHYA is ideal for use as an anti-aging and volume correction treatment. It is a Class III medical device.

A heterologous Type I collagen powder, the product is clinically proven to stimulate the production of new fibroblasts to create native Type III collagen, a process that is fundamental in cosmetic medicine and anti-aging treatments.

Eddy Emilio, Director of Vida Aesthetics, says the launch of NITHYA is already proving popular with his clients.

“This collagen boosting product is safe, has had no reported side effects, is hypoallergenic and gives excellent results,” he said. “Used in combination with Lidocaine, the rejuvenation procedure is virtually painless, something we know our clients are keen to offer patients. This is the only commercially available Type I collagen intended for aesthetic use, and we’re already getting rave reviews from doctors.”

Over 40 guests attended the evening launch event, set in the iconic Royal Society of Medicine building on Wimpole Street.

Dr. Giovanni Merone kick started the invitation-only event with a 90 minute presentation on the history and science behind NITHYA, and followed the talk with a question and answer session.

Attendees then watched a live demonstration which saw the skin rejuvenation product injected by the expert, Dr. Merone.

Skin specialist Bianca Estelle from BEA Skin Clinic attended the launch at the RSM and found the presentation educational.

“I’ve attended the NITHYA collagen boosting seminar today and found it very informative. I have actually been using the product in my clinic for three weeks, so it was interesting to hear Dr. Merone speak about it and watch an expert use the product,” Bianca said.

“I treated a lady with dermal filler and this collagen boosting injection just a few weeks ago and the results are already impressive. It’s good we can use this in combination with anti-wrinkle treatments, or as a volumising treatment of its own.”

Vanessa Knight, a skin rejuvenation expert, also said:

“It was an informative talk and helped me have a greater understanding of the product. The technique we were shown was helpful to know, and the treatment appeared painless, which is something my clients will like.”

Packaged for single use, NITHYA must be placed in suspension immediately before use in WFI (Water For Injection) at a ratio of 100mg collagen to 5 ml of WFI.

Each package consists of a glass bottle containing 100mg of equine type I collagen in powder form, sterile and pyrogen-free. The product bears the CE 0373 mark.

“Vida Aesthetics offers advanced aesthetic training and a portfolio of medical-grade products. Continuing to bring opinion leaders from around the world to present educational seminars and run bespoke training sessions for our clients, we offer a unique service to not only our customers, but to the cosmetic and aesthetic industry,” Eddy concluded.

The latest training news and product launches from Vida Aesthetics can be found online www.vida-aesthetics.com

For further information on the advanced training offered by Vida Aesthetics call 01306 646526 or email eddy@vida-aesthetics.com