The Harley Street Journal

Bi-monthly newspaper for the cosmetic and plastic surgery sector

electrolysis

Industry Insider: Sterex Lecture at the American Electrology Association Convention

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The Harley Street Journal followed Sterex to the USA to discover the latest news from the AEA, and hear first-hand from the electrolysis leader why advanced treatments are more in demand than ever – both at home and abroad.

The American Electrology Association (AEA) with over 1,000 members is the largest international non-profit membership organisation for permanent hair removal professionals, with the aim to promote the highest standards in electrolysis education, practice and ethics.

The AEA also champion state licensing and regulation of the professional to protect the public interest.

October 1st 2015 saw the start of a highly successful four day convention held at Bally’s Hotel & Casino right in the centre of Las Vegas next to Caesars Palace and the Bellagio.

This annual convention represents the largest educational gathering of professional electrologists from the USA, Canada, Australia, Europe and Asia.

Many exhibitors supported the convention and showcased their equipment and portfolio of products including Sterex Electrolysis International Ltd, Prestige Electrolysis Supplies, Synoptic Products, The Instantron Company, Clareblend Inc., Aesthetics Systems, Silhouet-Tone, Medspa Distributors, Suzanne Anderer & Co, Hammer Data Systems and the AEA.

To support the AEA and its members Sterex also donated a top of the range SXB epilator as the main prize in a raffle. Laurie Cartmell – Sterex Managing Director – awarded the prize to the lucky winner Athena Martins, Director Canadian Electrolysis College, Vancouver BC Canada.

Elaine Stoddart – Sterex‘s Director of Education & PR – delivered the opening 2 hour lecture alongside colleague Carolyn Claypole, Sterex’s Head Trainer at the convention on the topic of Advanced Needlework. It was their aim to raise awareness of Advanced Electrolysis procedures as the demand rapidly increases within the UK.

The two-hour lecture featured not only blemishes that are safe to treat, but incorporated a section on awareness and the importance of identifying skin cancers.

“Sterex feels strongly about improving knowledge of this subject,” said Laurie Cartmell.

For more information on Sterex’s services or electrolysis please visit www.sterex.com

STEREX To Attend CCR Expo in October

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By Laura Casewell

STEREX – the UK’s leading provider of thermolysis equipment – has announced they will be exhibiting at this year’s CCR Expo in October.

Nicky Burgess, Sales and Marketing Manager for STEREX, says the brand is looking forward to showcasing their unique products and discussing the benefits of themolysis with doctors, surgeons and nurses alike.

“Everyone here at STEREX is delighted to be exhibiting at CCR this year, and hopefully re-educating visitors about the benefits of offering thermolysis within a clinical setting. It’s not just about hair removal like many have been led to believe; our products can also treat various skin issues including thread veins and milia,” Nicky says.

“Many clinics purchase expensive ‘latest craze’ equipment along with a long term leasing plan but to regain that money there has to be a lot of client interest in that particular treatment. We hope to remind visitors that STEREX offers both cost effective products and outstanding training, allowing clinicians to run a successful and safe service.”

Founded in 1982, Birmingham-based STEREX invented the first disposable sterilised two piece electrolysis needle effectively ensuring that electrolysis became a one-use needle treatment. STEREX products of excellence quickly established them as a leading brand and they have steadfastly retained this position, becoming a global name.

“Not content with this, we constantly strengthened our lead by exploring and developing into new avenues including epilation units, products and education,” says Nicky.

“Our product portfolio grew quickly as we gained a vast understanding of the skin and now we offer a comprehensive product range designed especially for the skin both pre and post epilation. We know the CCR Expo visitors will find our services as exciting as we do.”

If you’re thinking of offering thermolysis at your clinic call STEREX on 0121 7082404 or visit www.sterex.com