The Harley Street Journal

Bi-monthly newspaper for the cosmetic and plastic surgery sector

BTL

BTL Announces Vanessa Bird As UK Sales Manager

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Words: Laura Casewell

BTL Aesthetics – the leading device company behind Exilis Elite and Vanquish – is delighted to announce that Vanessa Bird has joined the UK team.

Vanessa specialises in body shaping technologies and helping clinics select the best device for their business that will provide effective and long lasting results for their clients.

THSJ met Miss Bird to hear all about her new role and why she’s joined the BTL family.

“I’m really excited to be working with the team at BTL,” she explained.

“The devices in the BTL portfolio deliver phenomenal results, and are reliable and safe; it’s really quite remarkable what results can be achieved with them. I know that combining my expertise in non-surgical anti ageing treatments with the BTL range will help many clinics build their businesses successfully.”

Previously of Syneron Candela Miss Bird joined the award winning team on May 1st, covering the whole of the UK selling the full range of BTL devices.

UK Manager, Lee Boulderstone, said he was delighted that Vanessa has chosen to join the growing team at BTL.

“We are extremely happy that Vanessa has chosen to join our award winning team here at BTL Aesthetics UK. With her passion, experience and professionalism we only see BTL Aesthetics getting stronger over the coming months, further cementing the brand as the market leaders in the UK for non-surgical body shaping and skin tightening.”

For further Information please contact Lee Boulderstone via boulderstonel@btlnet.com or call 01782 579 060.

The Interview: BTL’s Lee Boulderstone Speaks Exclusively To THSJ

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Words: Laura Casewell

When investing in devices for your cosmetic clinic or practice, it’s import you know who you are going into business with. The Harley Street Journal’s Laura Casewell meets Lee Boulderstone – the UK Manager for BTL Aesthetics – who talks exclusively about the award-winning portfolio of products making waves across the country.

BTL has gone through a rapid period of growth over the last three years; what do you think makes the company unique and what does it offer customers?

BTL Aesthetics simply offer the best non-invasive technology that is available today, and more importantly it really works. We make sure we keep up to date with all of our device owners, and the results we see on a weekly basis are both encouraging and impressive. When looking at any non-invasive device always educate yourself in how these things actually work; you can then make a better informed decision regarding your requirements. I recommend all potential customers request clinical papers and evidence as proof, not just reply on a paid celebrity endorsement for validity. We offer our customers reliability and honesty: both from the BTL team, and our products and services.

The FDA recently approved the Exilis Elite for the treatment of cellulite; this must be an exciting time for BTL both in the UK and abroad?

Yes absolutely; we’re delighted. This is just one of the things that the team at BTL Aesthetics pride ourselves in. We continually push the boundaries of each and every device proving its worth again and again. Research and development plays another huge part here and I personally have never seen a facility like it – and I’ve worked with top UK and American corporate businesses in the past. The entire team at BTL is delighted with this new development – as are our existing customers, of course.

The portfolio of products available includes Vanquish and Protege Intima, as well as Exilis Elite. Are there any new launches or updates on the horizon for existing customers or practitioners considering joining the BTL family?

BTL Aesthetics continually push the boundaries of all its products as I said, so when a new addition becomes available we quickly act and inform our customers; no matter if it’s new and improved techniques, treatment protocols and additions, new approvals, and any upgrades. We’ve just had the FDA approval for cellulite reduction to join the already existing approval for skin tightening, wrinkle reduction and rythids for EXILIS, and we’ve recently launched the new VANQUISH FLEX to treat the inner and out thighs. As a treatment most never imagined possible, we’re delighted to offer a contactless non-surgical treatment to reduce fat on the legs.

EXILIS Elite has recently won FDA approval for the treatment of cellulite
EXILIS Elite has recently won FDA approval for the treatment of cellulite

Exilis Elite has repeatedly won some of the major awards within the industry and proved to be a formidable competitor in the areas of skin tightening and fat reduction. Apart from its multi-purpose use, what sets the device apart from others like it?

It simply works: tried and tested! We have the clinical evidence to back us and we have the client testimonials, but it’s all down to what the consumer thinks at the end of the day. That’s why we have won not only UK trade and consumer awards in the past 2 years, but international recognition that EXILIS is simply the best device available. With so many choices in the market right now – most claiming to be able to do what EXILIS can but, to be blunt, they don’t – many of the devices being touted have no real clinical evidence, so how do you know they work and, more importantly, can you really guarantee that they are safe? EXILIS leads the market; it doesn’t follow – that’s the difference.

It’s well documented that BTL prioritises safety and extensive training for all device operators. Can you tell THSJ more about your ongoing training programmes that were recently announced?

Besides the intense training that is required to use each device, perfecting every user to be the best they can be, we decided that we would introduce our Training Programmes for those individuals who want to move onto the next level. During these events improved and new techniques will be showcased along with the more advanced methods of treatment. Keeping our users all ahead of the game is something we’re very passionate about at BTL Aesthetics.

What’s in store for BTL throughout the rest of 2015?

We have built a great name for BTL Aesthetics over the recent years; a name that is trusted and respected in the aesthetic arena. Along with the best devices in the world, it’s no wonder this helped us win the Best Equipment Supplier award? Now we are going that one step further by taking the treatments and our products offered to the consumer. The EXILIS Elite not only winning Best Skin Tightening but also Best Body Reshaping treatment at the consumer voted awards, My Face My Body means we’ve started to showcase our users in popular consumer facing publications such as COMETIC and even T.V commercials on SKY TV. The reaction has been fantastic I have to say, making us really excited for the rest of the year. BTL is set to carry on taking the world by storm and as long as there is demand for a real, honest non-surgical treatment that works BTL Aesthetics will be at the forefront of this market. Our solutions are simple and effective, and our dynamic team get to know each and every customer to make sure the devices are used safely and effectively. It’s a great time to be part of the BTL family, for sure.

For more information about BTL devices, or to find out about the upcoming training days, email info@btlmed.co.uk

BTL’s Vanquish Branches Out in America

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By Rosie Wilson

A South Florida aesthetics clinic has just introduced the Vanquish Flex applicator to their practice.

vanquishForever Young MedSpa in South Florida is one of the first centres in the USA to offer the Flex applicator for BTL’s Vanquish, an add-on to the liposelection system that specifically targets the thighs.

The Flex applicator for Vanquish has already enjoyed success across Europe, and January 2015 marks the first time it will be available in the United States.

“We are excited to have the opportunity to offer this innovative new technology at our practice,” said Brian Sidella, President and Founder of Forever Young Medspa. “The legs and saddlebags are areas that many people wish to slim down, but there are few options to do so non-invasively. The Flex applicator for Vanquish is a great solution for women with saddlebags or thighs that rub together.”

BTL Wins Equipment Supplier of the Year

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By Laura Casewellshutterstock_25442695

BTL, the aesthetic device company behind Exilis and Vanquish, won Best Equipment Supplier of the Year at the Aesthetics Awards.

The company were also highly commended for Best Customer Service and Product Innovation with Vanquish.

BTL Aesthetics, a multi award winning non-surgical device company in the cosmetic and aesthetics industry, enjoyed a very busy year in 2014, not only scooping these prestigious awards but achieving lots of press coverage in a myriad of national and local publications.

UK manager Lee Boulderstone said:

“We realise that the aesthetics industry is fiercely competitive; having great devices and great clinicians is only the start. Creating a nationally recognised brand takes more than word of mouth and goodwill, and this year’s sterling efforts, awards and positive feedback has ensured our devices – including Intima launched just last year – have been brought to the forefront of consumer and industry minds when considering non-surgical alternatives to anti-ageing procedures and body contouring.”

For more information visit www.btlaesthetics.com

BTL Wins Two Aesthetic Industry Equipment Awards

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shutterstock_25442695By Laura Casewell

BTL is the only company to win two awards, ‘Best Body Reshaping Procedure’ and ‘Best Skin tightening Treatment or Product’ in the My Face My Body 2014 Awards.

The awards have been recognised all over the world with global brands entering their products and professionals travelling to attend the big event.

The MyFaceMyBody Awards is the only consumer awards dedicated to the cosmetic, aesthetic and dental industry to recognise and reward brands for their product innovation and popularity.

Clinics are also rewarded for exceptional experiences and outstanding service to their consumers. The awards are attended by 400 leading industry professionals, brands, journalists and celebrities.

Lee Boulderstone, UK Manager of BTL:

“We are delighted especially as the awards are voted for by the consumer. The EXILIS ELITE has now won the Best Skin Tightening Treatment for the 2nd year running cementing its popularity through real results that it delivers throughout the UK.

“We are even more delighted to win Best Body Reshaping Procedure proving that BTL can confidently supply clinics with the best equipment in the industry.”

Industry Expert: Benefits of Vanquish Body Contouring

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The Harley Street Journal asks Dr Mitesh Parmar of Parmar Aesthetics why he recommends BTL Aesthetic’s Vanquish for non-surgical fat reduction.

Body contouring can be achieved surgically by going under the knife, but these days there are some truly remarkable non-surgical treatments available that can help reduce fat and contour problem areas at the same time.

With no downtime, little to no pain, and no scarring, why spend three times as much on surgery when you can get fantastic results from energy-assisted device that can re-shape your body in a matter of four sessions, over four weeks?

At Parmar Aesthetics, the importance of scalpel-free treatments means they offer some of the best aesthetic treatments in the UK, including the Vanquish. Being one of the first London clinics to acquire the Vanquish body contouring device means Dr Mitesh Parmar has the experience and technique to make sure your fat reduction treatment is simple and effective.

iStock_000012153902XLargeSo what actually is the Vanquish and what does it offer patients which pockets of stubborn fat? Dr Parmar says it’s all about the unique contactless technology, which allows fast, pain free treatment and results that will wow you.

“Body contouring is something I take very seriously. I was one of the first practitioners on Harley Street to invest in this revolutionary fat reduction system, and I’ve never looked back,” he explains.

“The treatment times are minimal, the areas I’m able to treat are bigger than any offered by other devices, and the results are both natural and impressive.

“Re-shaping the body doesn’t have to require time off work, and we can achieve remarkable results in a short space of time. Just 4 sessions of 30 minutes can make a huge difference to the size and shape of the area.”

A relatively new non-invasive procedure that uses radiofrequency waves to kill fat cells without killing the skin or damaging the muscle, it has been labelled a ‘breakthrough’ by cosmetic experts as it’s the only non-contact device available in the UK currently.

It seems the buzz around fat reduction using radiofrequency is growing as Vanquish was featured on a high profile American TV show last month. Several experts teamed up on ‘The Doctors’ to talk about the latest radio frequency body contouring device to hit the UK.

Dr Parmar says he believes the worldwide interest in Vanquish is all due to its unique technology.

“I’m pleased to see the device is proving popular across the world, as in the UK we’ve seen some truly remarkable body contouring results. It’s the combination of quick and painless treatments and unrivalled levels of fat reduction for patients that make it unique,” he says.

Because the Vanquish is responsive to the body, it doesn’t hurt or damage the skin. While it’s not an entirely suitable substitute for diet and exercise, it’s great for people who are working out and trying to change their body shape, but still have stubborn areas of fat – particularly around their tummy.

The stomach is known for being a tricky area to tone, with fat pockets hiding the muscles from the surface of the tummy, and the Vanquish can help reduce the fatty deposits and even tighten the skin.

The result is a contoured, flatter stomach – but Dr Parmar is keen to point out this treatment also work on the thighs and flanks.

“While the Vanquish is unquestionably effective for giving patient’s a flatter belly, the device is also used to reduce the fat and contour the thighs. It’s also producing some extremely good results on love handles, a problem for many men and women, regardless of how much exercise they do,” he concludes.

For more information visit www.parmaraesthetics.co.uk

BTL and Zeltiq Lawsuit Update

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10096026_xxlOn March 25, 2014 the United States Magistrate Judge in Northern California DENIED the Motion for Preliminary Injunction, filed by Zeltiq Aesthetics against BTL Industries.

In the action, Zeltiq alleged that BTL falsely advertised its Vanquish device, causing “irreparable harm” to Zeltiq in the US.

The trial for permanent injunction has now been set for June 15, 2015.

Exilis Comes To Kent

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An aesthetics clinic in Canterbury is now offering state of the art cosmetic and aesthetic procedures, popular with the rich and famous, to Kent.

The owners of The Canterbury Skin and Laser Clinic have invested in the latest high tech non-surgical fat busting and skin tightening treatments, aiming to bring a little glitz and glamour to Kent without patients having to go under the knife.

Husband and wife team Drs Mark and Alice Hudson-Peacock, Directors of The Canterbury Skin and Laser Clinic, say the private clinic is thrilled to offer the effective non-invasive treatments – similar to those favourited by Hollywood darlings including Gwyneth Paltrow and Jennifer Aniston – as they know the importance of looking good and feeling great.

“We’re so pleased to be bringing something different to the local area,” says Dr Mark, who met wife Alice during their medical school training in the University of Wales College of Medicine.

APSARAS1“Hollywood trends always make their way over to the UK, and the team at The Canterbury Skin and Laser Clinic – all leading skin specialists – are proud to be the first clinic in the area to be treating our patients with devices like Exilis Elite, which uses radio frequency energy rather than scalpels.”

Explaining what treatments the Exilis Elite can offer, Consultant Dermatologist Dr Mark says this unique machine can both contour the body and tighten the skin.

“Exilis offers a 2-in-1 treatment, meaning the machine itself can get rid of stubborn fat pockets anywhere on the body, and also tighten the skin on the face. You can tone up your tummy and shrink that sagging neck using the same device.”

Claiming radiofrequency machines are replacing traditional surgery, Dr Mark says he can see why Hollywood’s famous faces are replacing facelifts and liposuction in favour of energy-assisted treatments.

“Our patients love the natural results. The treatments are simple but effective, providing fantastic changes to the body and face without the pain, recovery and knives that go alongside surgical anti-ageing and body sculpting treatments. We want all of our patients to feel like Hollywood royalty, and with Exilis Elite we’ve found the answer.”

Dr Mark established his private dermatological and laser practice at The Chaucer Hospital in Canterbury in 1996 before expanding into the Spencer Wing at the Queen Elizabeth the Queen Mother Hospital in Margate. With the practice continuing to grow as demand for skin and cosmetic treatments increased, the couple acquired a building in Castle Street in Canterbury, which continues to offer accomfortable environment in which to provide modern and comprehensive skin care, unique to this part of Kent.

This now well established clinic continues to be the only specialist Dermatology and Laser clinic in East Kent, which combined with the couple’s forward-thinking business sense, makes it a popular destination for patient’s in the south.

“We’re always investing in the latest and best treatments from across the world to make sure the local community can look and feel fabulous without leaving Kent,” Dr Alice says.