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The Harley Street Journal

Bi-monthly newspaper for the cosmetic and plastic surgery sector

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AES

Advanced Esthetics Solutions Awarded Quanta System Distribution Contract

February 7, 2018 by Laura Casewell

Cardiff based AES exclusively adds Quanta Systems Lasers to its impressive portfolio.

As of 1st February 2018, Advanced Esthetics Solutions has become the sole UK and Ireland distributor for all Quanta’s aesthetic and medical platforms having been awarded the exclusive contract.

Including platforms such as the new THUNDER, DUETTO MT EVO, DISCOVERY PICO, YOULASER MT and a total of 22 lasers, this impressive portfolio means Advanced Esthetics Solutions is undoubtedly now one of the country’s leading aesthetic and medical device distribution companies.

Hailing the partnership of the two-successful business a ‘wonderful step forward for the aesthetic industry’ Douglas Sykes, MD of AES, says the union illustrates the continued growth Advanced Esthetics Solution expects for 2018 and beyond.

He says: “We are delighted and excited to have awarded such a prestigious contract and to be working with Quanta; a brand synonymous with its cutting-edge technology and performance. It is with great pleasure AES will be showcasing the innovative and industry-leading platforms in the coming months starting with Professional Beauty at Excel this month and look working with new and exciting users moving forward,” Douglas concludes.

Girolamo Lionetti, Quanta System’s General Manager says: “We are extremely happy to welcome AES in the Quanta System family and to start this relationship with such an important company. We are confident that this collaboration will strengthen our position in the UK aesthetic and medical market.”

For more information visit Advanced Aesthetics Solutions.

Filed Under: Appointments, Awards, Features Tagged With: AES, lasers, quanta

Love Island Lift: Show sparks rise in bum lifts

August 2, 2017 by CarlFrascina

Enquiries into skin firming Lipofirm Pro treatments TRIPLE thanks to the ITV2 show

Non-surgical bum lifts are on the rise as a result of TV’s Love Island, according to a top UK cosmetic clinic.

Perfect Skin Solutions, based in Portsmouth, says its seen THREE TIMES more enquiries into the bum lifting and skin firming treatment Lipofirm Pro since the popular dating show hit the air this year.

Offering results in just 30-minutes, the ‘Love Island Lift’ is proving popular with young women keen to emulate their favourite female stars from the show, who spent most episodes showcasing their pert bottoms in colourful bikinis.

Dr Dev Patel Dr. Dev Patel, Medical Director and Cosmetic Doctor at Perfect Skin Solutions, says the Love Island Lift – as it’s been humorlessly coined at the aesthetics clinic – is currently one of the most requested non-surgical body contouring treatments and is down to the show’s bikini-sporting stars, like winner Amber Davies.

“There’s no doubt this TV show is behind the surge in women requesting skin firming and bum lift treatments. Since the start of the show in June the clinic has seen increasingly more enquiries for our Lipofirm Pro treatment, so much so we’ve named it the Love Island Lift. In just half an hour we can firm skin and lift the bottom, making it ideal for pre-holiday beautification,” says Dr Dev Patel.

So how does the Love Island Lift work?

Already loved by celebrities including Katie Price and Kerry Katona, the Lipofirm Pro bum lift uses two patented technologies which work synergistically in reducing fat and giving a lift/skin tightening effect to the buttocks; TriLipo with Dynamic Muscle Activation and TriPollar Radio-Frequency. The device from AES is totally non surgical, there’s zero recover time, and most patients can see a lifted result after the first session.

Dr Patel continues: “TriLipo technology has certainly got industry professionals and clients equally excited, particularly in relation to bum lifts. Usually to achieve a good non-surgical lift, one needs to address any pockets of excess fat but also redundant skin. Lipofirm Pro helps with this aim by reducing fat; the heating of the dermis then results in collagen fibres contracting and giving a tightening and lifting effect to the butt. The heat also stimulates fibroblasts (cells that make collagen) into working harder to produce new collagen. New collagen means healthier, fresher and tighter skin, so you could be bikini ready in no time – and it’s all thanks to the Love Island Lift.”

6518921_xxlAfter a thorough medical consultation with a suitably trained and qualified professional photographs and measurements would be taken to give a clear picture of the starting point. Lifestyle advice should also be provided at this point. Once comfortable on the treatment couch, treatment can commence.

This is a painless and relatively quick procedure as both patented technologies are delivered simultaneously via the same on skin applicator. A ‘deep circular motion’ technique is used so although it should be painless, I would say it is not as relaxing as a spa facial but at least you might shed an inch or two!

Other benefits of this treatment over other non-surgical methods are that more than one area can be treated at the same appointment and weekly treatments can be performed, thus making overall treatment time shorter.

For more informaton about Lipofirm Pro visit www.advancedestheticssolutions.co.uk 

Filed Under: Blog, Features Tagged With: AES, body contouring, bum lift, lipofirm pro

Industry Insider: Making Hair Removal Profitable Again

April 13, 2017 by CarlFrascina

The Harley Street Journal meets Douglas Sykes – Managing Director at Advanced Esthetics Solutions in Cardiff – to find out how private aesthetic clinics can make permanent hair removal profitable again, and why the BIOS Square Epil is the only technology you need to invest in.

Advanced Esthetics Solutions recently added the Bios Square Epil to its growing portfolio of energy-assisted devices. With many permanent hair removal devices available in the UK, what makes this technology superior?

The BIOS Square Epil is quite simply the world’s fastest, most powerful, hair-removal laser on the market today. Incorporating multiple patented technologies to further stand out from the crowd, this state-of-the-art Square Epil laser combines two wavelengths: Alexandrite – the gold standard for melanin absorption – and Nd:YAG which the gold standard for dark colour skins and treatment of vascular lesions.

copy-of-squareepilmachineThe Square Epil also uses a ‘blended-emission’ mode to fire both wavelengths simultaneously, resulting in unsurpassed clinical results on all skin types; meaning this is not only the fastest laser on the market but also delivers the best results. As well as this, the BIOS Square Epil also has the largest spot size available, making treatments both effective and incredibly fast, we can now treat a full body in 30 minutes.

Permanent hair removal remains popular with clients but is often considered non-profitable by practitioners and clinicians; how can BIOS Square Epil change this perception?

Over the last ten years discounting companies, such as Groupon, have played a significant role in suppressing hair removal prices. Compared to what we were achieving in 2007, we are seeing a price difference of nearly 50%, and to compound this further costs have increased. The only way to address this is either significantly increase prices, which is very difficult, or to change the consumers mind set and dramatically reduce the time to complete the treatment.

The Square Epil addresses this because it offers the world’s first square shape spot for Alexandrite and Nd:YAG, meaning clinics can offer permanent hair removal in very little time, compared to other lasers available. With no overlapping of pulses needed, smooth hand-piece movement, and no areas missed thanks to the unique square head, treatments are quicker and client satisfaction is higher.

What makes the BIOS Square Epil the fastest laser on the market, and how does this set it apart from other devices for hair removal?

The dual Alexandrite / Nd:YAG  Square Epil laser system delivers a massive 270 watts of power, which means it can run the world’s largest spot size of 30mm at a speed of 3 Hz. To put this into a patient context, a full body treatment can be performed in 30 minutes.

Many manufacturers offer a  spot-size of 24mm, but their systems do not have the power to operate it effectively. So when you are looking for a laser system take note of the power output as well as the delivery spot size. For example, a 90 watt laser delivering 20j/cm2 fluence can only utilise a spot size of 16mm compared to 26mm with the BIOS Square Epil.

Does the BIOS Square Epil have additional features which make it user friendly in a busy clinic?

Of course. The Square Epil also comes with a range of additional features, many of which are unique to BIOS, and will have a significant positive effect on the efficiency and effectiveness of treatment. The world’s first self-replacements lamps are a prime example. Unlike all other laser manufacturers, with the Square Epil you can replace the lamps yourself without the need for an engineer visit, and in just 60 seconds.

squareepil_handpiece-diagramThis device also offers the world’s first hand-piece with an integrated smoke evacuator, meaning any unpleasant plumes are removed straight away from the air, creating a better environment for both the practitioner and the client.

For some practitioners, a lack of treatment flexibility can often be a reason to avoid offering permanent hair removal with laser devices. How is Square Epil from BIOS different?

Whilst the Square Epil is one of only a few lasers that emits both Alexandrite and Nd: YAG simultaneously, both lasers can also be operated independently therefore offering more versatility when treating other problematic issues such as vascular lesions (both face and legs), pigmentation, non-ablative rejuvenation, anti-ageing, warts, onychomycosis and, of course, hair removal for all skin types.

What advice would you give any private clinic or practitioner considering whether offering laser hair removal is both a profitable and worth the initial investment?

Traditionally, permanent hair removal treatments were suitable for limited clients, could be time consuming, and yielded little reward for the time and investment made. However, with the arrival of modern devices such as the BIOS Square Epil clinics can offer fast and effective treatments – for example, a whole back can be treated in just 15 minutes –  and treat men and women of all skin colours and types.

The technology is designed to be user-friendly, and can be maintained easily in clinic. Our customers are delighted with the speed and efficiency with which the BIO Square Epil can treat clients, and are reaping the rewards of offering permanent hair removal again. When considering investing in any laser, the Square Epil truly offers the highest return on investment – no contest.

For more information about offering permanent hair removal with BIO Square Epil please visit www.advancedestheticssolutions.co.uk or call 02920 231228.

Filed Under: Features, Industry Expert Tagged With: AES, hair removal, square epil

Industry Insider: Douglas Sykes from Advanced Esthetics Solutions

November 1, 2016 by CarlFrascina

This month The Harley Street Journal meets Douglas Sykes, Director of Advanced Esthetics Solutions based in Cardiff, and finds out what it takes to run a successful product company in an ever-changing industry.

You’ve established Advanced Esthetics Solutions as a big player in the aesthetics industry. Having grown the company from grass roots, can you explain what the ethos is behind AES?

To offer tried-and-tested non-invasive solutions which make commercial sense. Our industry is driven by the consumer’s needs and the price that they are willing to pay for a result-driven treatment. From our grass roots it was important to work with partners that would listen and understand that the UK market is completely different to other parts of Europe, in both legislation and the hunger for new technologies.

AES provides non-surgical solutions for a variety of cosmetic concerns. Can you tell us more about the range of products and services you offer?

Our portfolio is broken down to three segments: Facial, Body Contouring, and Lasers. All our platforms have Medical CE with independent clinical studies and an abundance of pier reviews. Our protocols have also been written by medical officers, giving the end users total piece of mind. Also, being an owner of a medical clinic, all our devices are tested vigorously to make sure that we achieve the maximum results with 100 per cent consumer satisfaction.

What sets AES apart from other product and device distributors within this sector?

Unlike other distributors we do not distribute for just one brand, as it is our belief that no one company can manufacture the best of everything. Our facial and body platforms are manufactured in Israel by Pollogen, and their patent technology includes TriPollar, TriLipo, VoluDerm and the award winning Geneo+. Our lasers are manufactured in Italy by the Bios Group; their portfolio includes the Superbium – the most versatile multiplatform laser on the market – and the Square Epil, which is the first Alexandrite/Nd:YAG with a square spot of 27mm or round spot of 30mm. In summary we offer choice, and therefore our recommendation would be not be bias towards what we have, or not have, available.

What is the key to running a successful medical and cosmetic product company in today’s marketplace?

Customer service is paramount; treating customers the way we want to be treated ourselves. Honesty is vital too; if you sincerely believe that the client’s initial enquiry will not work for them, be honest. Avoid being a ‘box shifter’ and concentrate on being an educator, because the dividends will pay off. Understanding your market and the ability to change to market trends is also important.

Your company message is: ‘Pure Science. No Fiction.’ With so many energy-assisted devices now available in the UK, what makes the Lipofirm PRO, and other body contouring treatments you offer, stand apart in terms of technology?

Whilst we have seen considerable growth in the body contouring market in the UK most devices share the same technology, and therefore are not offering a point of difference. AES was one of the first companies seven years ago to introduce ultrasound cavitation and radio frequency all on one platform in the UK. Technology has moved on since then, and the Lipofirm PRO and Lipofirm MED set new standards in the body contouring arena with patented TriPollar technology and DMA (Dynamic Muscle Activation) delivering two technologies at the same time. It’s now possible to produce unrivalled results in less than 30 minutes.

The non-surgical market continues to grow within the aesthetics industry. Do you think consumers are turning their backs on traditional cosmetic procedures?

As owners of both a non-invasive and cosmetic surgery clinic, we haven’t seen a decline in the demand for surgical treatment (for example breast implants, where frankly there is no other alternative) but we have seen a dramatic increase in non-surgical/non-invasive aesthetic treatments such as dermal volumisation, which is a true credible alternative to dermal fillers. Also, the ability to make substantial circumference differences and reduce cellulite, without the significant downtime of surgery, is a contributing factor to the growth of our non-invasive treatments.

It’s clear 2017 is going to be a big year for the non-invasive aesthetics industry. How do you see AES evolving to stay ahead in a competitive marketplace?

At AES we have already scheduled the launch of new technologies for the next two years, with all the clinical trials, pier reviews and white papers in place. It is for this reason we believe we will continue with the significant growth we have enjoyed over the last five years.

As the director of a successful company within this sector, what advice would you offer others within the industry looking to grow their company or clinic?

Market trends change and any business must adapt to these changes. When embarking on an investment, look closely at the R.O.I and how realistic it is. Even if you’re dramatically reducing the manufacturer’s projected treatments, always look for return on investment within a maximum time of twelve months. Investing in technology that has all the clinical papers, and correct certification giving evidence and peace of mind to the claims they make, is vital. Also, understanding the origin of the manufacturer is important too, as we have a significant fluctuation in currency which could influence the price of purchasing parts going forward.

 

Filed Under: Features, Industry Expert Tagged With: AES, douglas sykes, industry insider

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