• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • About Us
  • Subscribe
  • Appointments
  • Diary
  • Directory
  • Blog
  • Advertise
  • Contact

The Harley Street Journal

Bi-monthly newspaper for the cosmetic and plastic surgery sector

  • News
  • Features
  • Events
  • Product Launches
  • Peer Reviews
  • Innovations

‘Profile balancing’ is on the rise in the UK

February 2, 2020 by Laura Casewell

Beauty treatments are changing, according to one London doctor, with ‘profile balancing’ being the new buzzword in anti-ageing procedures.

The cosmetic dentist says offering profile balancing using fillers and anti-ageing treatments – including the teeth – can provide the very best, proportioned outcomes for patients. 

Dr Awais Qureshi, owner of Elixir Cosmetics based in North Londonsays the idea of profile balancing is to bring out the best of a patient’s aesthetics, adding to natural beauty rather than disguising it.

“Coming at aesthetics from a dentist’s perspective, I know balancing the profile can not only restore the harmony of a patient’s face from the side but often it also makes an older face more youthful. 

“The common areas I focus on during a profile balancing treatment the upper and/or lower lip (this depends if the client has an over/underbite), the chin if a client has an overbite and the chin sits behind the lower lip, the tip of the nose or the bridge of the nose and sometimes the lateral cheek. 

“There are usually three areas that require attention, even if it’s a minimal change that on its own the patient may not even notice. Every patient is different and I create a bespoke treatment plan tailored to that person’s specific needs and aspirations.”

Dr Qureshi says he’s seen a 50% increase in the number of patients opting for this type of beautification, and it’s particularly women who are leading the charge. 

“Some women come to see me because they’re unhappy with their side profile, usually involving the appearance of the nose which we can alter using fillers. But for others they realise their worries are ageing them, and seek profile balancing to look more youthful.”

“The results can be really subtle but make a huge difference to the way a patient looks and feels in their appearance. The fact that combining treatments can also help them look younger is an added bonus.”

He adds that profile balancing treatments are often combined with non invasive skin rejuvenation solutions to help improve skin tone and texture, such as micro needling, skin tightening and platelet rich plasma therapy – otherwise known as the vampire facelift. 

The demand for immediate results with subtle but long-term benefits means the aesthetic doctor and dentist is certain cosmetic surgery will see further decline, while non invasive treatments including energy-assisted solutions will hit an all time high. 

Dr Qureshi cosmetic doctor concludes: “The general feeling within the industry is that we will see a further rise in non surgical‘tweakments’ when it comes to skin rejuvenation and anti-ageing, and profile balancing is certainly looking like a large part of that.”

Filed Under: Features, News

Primary Sidebar

Aesthetics Conference 2022

Recent Posts

BCAM Releases Top Five Most Performed Treatments

A study carried out by the British College of Aesthetic Medicine (BCAM) has … [Read More...] about BCAM Releases Top Five Most Performed Treatments

Cosmetic surgery boom due to working from home

Harley Street clinics have seen a surge in people having cosmetic surgery … [Read More...] about Cosmetic surgery boom due to working from home

Aesthetics world remembers Mr Niall Kirkpatrick

The British Association of Plastic Reconstructive and Aesthetic Surgeons … [Read More...] about Aesthetics world remembers Mr Niall Kirkpatrick

BioID Health launches new website

BioID Health, UK provider of tailored and bespoke bioidentical hormone … [Read More...] about BioID Health launches new website

Deleo brings ‘body layering’ to UK

Forget what you already know about body sculpting and prepare yourselves for the … [Read More...] about Deleo brings ‘body layering’ to UK

Skin health trends for 2022

The year 2021 was pretty on-point when it came to skin trends. We saw … [Read More...] about Skin health trends for 2022

Top Cambridge aesthetic clinic expands with two new hires

A multi award-winning aesthetics clinic based in Cambridge is pleased to … [Read More...] about Top Cambridge aesthetic clinic expands with two new hires

Channel 4 using virtual reality to ‘explore body image and cosmetic surgery’ in new show

Channel 4 has commissioned a new TV show that uses virtual reality to explore … [Read More...] about Channel 4 using virtual reality to ‘explore body image and cosmetic surgery’ in new show

Croma-Pharma expands successful mask range

Croma-Pharma (Croma) announced today the expansion of its successful mask … [Read More...] about Croma-Pharma expands successful mask range

Cynosure announces partnership with The Katie Piper Foundation

Energy-based aesthetic device company Cynosure has announced a new partnership … [Read More...] about Cynosure announces partnership with The Katie Piper Foundation

Under 18s banned from getting Botox for cosmetic reasons in England

People under 18 years of age will no longer be able to get Botox and dermal lip … [Read More...] about Under 18s banned from getting Botox for cosmetic reasons in England

Cosmex Clinic is now CQC registered

Award-winning Cosmex Clinic in Cambridge is now CQC registered. Part of the … [Read More...] about Cosmex Clinic is now CQC registered

UK seeing a rise in laser tattoo removal treatments

As we leave the pandemic behind, there’s no doubt the aesthetics industry is … [Read More...] about UK seeing a rise in laser tattoo removal treatments

BAAPS launches a new initiative advancing the framework for mental health assessment in cosmetic surgery

The British Association of Aesthetic Plastic Surgeons (BAAPS) has launched a new … [Read More...] about BAAPS launches a new initiative advancing the framework for mental health assessment in cosmetic surgery

Dr Bob Khanna Training Institute receives approval from the Royal Society for Public Health

The Dr Bob Khanna Training Institute has been approved by the Royal Society for … [Read More...] about Dr Bob Khanna Training Institute receives approval from the Royal Society for Public Health

John Bannon Pharmacy Launches Universkin Skincare Service

John Bannon Pharmacy is thrilled to announce it has adopted a new skincare range … [Read More...] about John Bannon Pharmacy Launches Universkin Skincare Service

More Posts from this Category

Copyright © 2022 · The Harley Street Journal