Words: Laura Casewell
When investing in devices for your cosmetic clinic or practice, it’s import you know who you are going into business with. The Harley Street Journal’s Laura Casewell meets Lee Boulderstone – the UK Manager for BTL Aesthetics – who talks exclusively about the award-winning portfolio of products making waves across the country.
BTL has gone through a rapid period of growth over the last three years; what do you think makes the company unique and what does it offer customers?
BTL Aesthetics simply offer the best non-invasive technology that is available today, and more importantly it really works. We make sure we keep up to date with all of our device owners, and the results we see on a weekly basis are both encouraging and impressive. When looking at any non-invasive device always educate yourself in how these things actually work; you can then make a better informed decision regarding your requirements. I recommend all potential customers request clinical papers and evidence as proof, not just reply on a paid celebrity endorsement for validity. We offer our customers reliability and honesty: both from the BTL team, and our products and services.
The FDA recently approved the Exilis Elite for the treatment of cellulite; this must be an exciting time for BTL both in the UK and abroad?
Yes absolutely; we’re delighted. This is just one of the things that the team at BTL Aesthetics pride ourselves in. We continually push the boundaries of each and every device proving its worth again and again. Research and development plays another huge part here and I personally have never seen a facility like it – and I’ve worked with top UK and American corporate businesses in the past. The entire team at BTL is delighted with this new development – as are our existing customers, of course.
The portfolio of products available includes Vanquish and Protege Intima, as well as Exilis Elite. Are there any new launches or updates on the horizon for existing customers or practitioners considering joining the BTL family?
BTL Aesthetics continually push the boundaries of all its products as I said, so when a new addition becomes available we quickly act and inform our customers; no matter if it’s new and improved techniques, treatment protocols and additions, new approvals, and any upgrades. We’ve just had the FDA approval for cellulite reduction to join the already existing approval for skin tightening, wrinkle reduction and rythids for EXILIS, and we’ve recently launched the new VANQUISH FLEX to treat the inner and out thighs. As a treatment most never imagined possible, we’re delighted to offer a contactless non-surgical treatment to reduce fat on the legs.
Exilis Elite has repeatedly won some of the major awards within the industry and proved to be a formidable competitor in the areas of skin tightening and fat reduction. Apart from its multi-purpose use, what sets the device apart from others like it?
It simply works: tried and tested! We have the clinical evidence to back us and we have the client testimonials, but it’s all down to what the consumer thinks at the end of the day. That’s why we have won not only UK trade and consumer awards in the past 2 years, but international recognition that EXILIS is simply the best device available. With so many choices in the market right now – most claiming to be able to do what EXILIS can but, to be blunt, they don’t – many of the devices being touted have no real clinical evidence, so how do you know they work and, more importantly, can you really guarantee that they are safe? EXILIS leads the market; it doesn’t follow – that’s the difference.
It’s well documented that BTL prioritises safety and extensive training for all device operators. Can you tell THSJ more about your ongoing training programmes that were recently announced?
Besides the intense training that is required to use each device, perfecting every user to be the best they can be, we decided that we would introduce our Training Programmes for those individuals who want to move onto the next level. During these events improved and new techniques will be showcased along with the more advanced methods of treatment. Keeping our users all ahead of the game is something we’re very passionate about at BTL Aesthetics.
What’s in store for BTL throughout the rest of 2015?
We have built a great name for BTL Aesthetics over the recent years; a name that is trusted and respected in the aesthetic arena. Along with the best devices in the world, it’s no wonder this helped us win the Best Equipment Supplier award? Now we are going that one step further by taking the treatments and our products offered to the consumer. The EXILIS Elite not only winning Best Skin Tightening but also Best Body Reshaping treatment at the consumer voted awards, My Face My Body means we’ve started to showcase our users in popular consumer facing publications such as COMETIC and even T.V commercials on SKY TV. The reaction has been fantastic I have to say, making us really excited for the rest of the year. BTL is set to carry on taking the world by storm and as long as there is demand for a real, honest non-surgical treatment that works BTL Aesthetics will be at the forefront of this market. Our solutions are simple and effective, and our dynamic team get to know each and every customer to make sure the devices are used safely and effectively. It’s a great time to be part of the BTL family, for sure.
For more information about BTL devices, or to find out about the upcoming training days, email firstname.lastname@example.org