Galderma launches new campaign

By Rosie Wilson

Galderma has recently announced its ‘Proof in Real Life’ campaign, which aims to build consumer trust in aesthetic treatments.

The campaign, whose ambassador is actress Sharon Stone, will promote results following treatment with Restylane fillers and Restylane Skinboosters, demonstrating that natural looking products can be achieved with the products.

The campaign, hosted by Stone, will culminate in an event in Germany on the 28th May, whereupon the results of a group of treatment patients will be revealed. Stone said:

“I am excited about Galderma’s new and innovates aesthetic techniques to create natural-looking results. I am looking forward to working with the company to make aesthetic treatments more accepted.”

Ann-Sophie Copin, the head of Skin Rejuvenation Aesthetics and Corrective at Galderma, said:

“We want to shine a light on the subtle and natural-looking results of Restylane fillers and Restylane Skinboosters and, because we know it is hard for people to trust an image, we will demonstrate results people can trust in a real-life format. We hope to challenge out-dated perceptions and empower more people to make an informed decision.”