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Dr Michael Prager said the number of men visiting his clinic to have laser hair removal on their feet had doubled since 2012. Despite the process regularly costing upwards for £700 for six sessions, he is booking around two people a day for the procedure.
“For men, feet are a big area, because they all go out in flip flops at the moment, that is the big craze,” he said. “The fashion has changed: men show more leg and they want their feet to look good.”
He also predicted that in the future this trend may extend to men getting rid of their leg hair altogether.